My first e-card of the holiday season arrived yesterday. The Hallmark E-Card featured an online slideshow of a snowy, bucolic setting, interspersed with the saying, "Through every moment of the holidays, every day of the new year, may peace and happiness be yours." As the slideshow played and the Hallmark-y saying flashed on the screen, holiday music played in the background. Then, a personal message from the sender followed. It was a nice sentiment that I truly appreciate. It was flashy and creative, particularly for someone who hasn't received one of these before. That being said, I'm pretty sure the same e-card was sent to everyone else on this person's e-mail distribution list, which seems a bit impersonal to me. Even though the only real difference between signing a store-bought card, putting it in an envelope, addressing it, putting a stamp on it and putting the whole thing in the mail is the effort and expense involved, the message lost some of its personal touch when I read it on the computer screen. I could hit the "Play Again" button and watch the slideshow and listen to the music again, but I can't put the e-card in my door-hanging Santa card holder in my living room -- though I guess I could try to print it out. Still, it's not the same. The part that truly bugged me was not the fact that this person sent me an electronic card -- I really do appreciate it. I don't like being told "Now it's your turn to make someone smile," which Hallmark's e-mail suggested I do. With one click, I could purchase photo cards, e-cards, paper cards and invitations and announcements. Now, I'm being marketed to while I'm being wished a happy holiday season. Bah humbug! A regular Hallmark card that comes in the mail doesn't include an ad suggesting that I be a good person and go to Target to buy another card for someone else. But on the Web, where everything is just a click away, I can't even receive a thoughtful holiday message without also receiving a sales pitch. Luckily, the delete button is just a click away. Happy holidays. (photo courtesy of Adam Buteux's PhotoStream at http://www.flickr.com/photos/adambuteux/2057616152/)
Tuesday, December 15, 2009
My first e-card of the holiday season arrived yesterday. The Hallmark E-Card featured an online slideshow of a snowy, bucolic setting, interspersed with the saying, "Through every moment of the holidays, every day of the new year, may peace and happiness be yours." As the slideshow played and the Hallmark-y saying flashed on the screen, holiday music played in the background. Then, a personal message from the sender followed. It was a nice sentiment that I truly appreciate. It was flashy and creative, particularly for someone who hasn't received one of these before. That being said, I'm pretty sure the same e-card was sent to everyone else on this person's e-mail distribution list, which seems a bit impersonal to me. Even though the only real difference between signing a store-bought card, putting it in an envelope, addressing it, putting a stamp on it and putting the whole thing in the mail is the effort and expense involved, the message lost some of its personal touch when I read it on the computer screen. I could hit the "Play Again" button and watch the slideshow and listen to the music again, but I can't put the e-card in my door-hanging Santa card holder in my living room -- though I guess I could try to print it out. Still, it's not the same. The part that truly bugged me was not the fact that this person sent me an electronic card -- I really do appreciate it. I don't like being told "Now it's your turn to make someone smile," which Hallmark's e-mail suggested I do. With one click, I could purchase photo cards, e-cards, paper cards and invitations and announcements. Now, I'm being marketed to while I'm being wished a happy holiday season. Bah humbug! A regular Hallmark card that comes in the mail doesn't include an ad suggesting that I be a good person and go to Target to buy another card for someone else. But on the Web, where everything is just a click away, I can't even receive a thoughtful holiday message without also receiving a sales pitch. Luckily, the delete button is just a click away. Happy holidays. (photo courtesy of Adam Buteux's PhotoStream at http://www.flickr.com/photos/adambuteux/2057616152/)
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